What Production stage does the research take place?
The research takes place at the pre-production stage
What are the two methods of collecting research?
1) Primary- surveys
2) Secondary- internet
Audience research- Researching what the audience likes and dislikes so they know what to make for the audience- age, gender, income, ethnicity, geo-demographics, interests
Market research- researching what is on the market to see what is popular on the market and to see the competitors of the product and also to see if there is a gap in the market. An advantage of a gap in the market is that it's unique but it might not be successful because it hasn't been tested before and it could limit research
Product research- researching what to have in the product and how to make the product. This is done in house
1) Collecting source materials
2) Establish how viable the project is. Will it be a success? Is it worth making?
3) Find locations
No comments:
Post a Comment